Business Central, while being a wonderful business management solution, under-delivers when it comes to managing and enriching product information. In the present omni-channel world customers rely on consistent product data, virtually in all channels, no matter if in eCommerce, on marketplaces, or in catalogues. Companies need to be able to quickly add or change product sensitive information, digital assets, and marketing content to create exceptional customer experiences. Managing product information requires a 360-degree view on product information, a product data hierarchy, bulk editing, translation automation and channel-specific enrichment. All capabilities, that a Microsoft Dynamics solution is unable to deliver. And remember, a marketing professional is less effective in a business management solution than in a dedicated product information management system.