DynamicWeb | Mastering product data: Simplify BC with an integrated PIM

09:00 - 09:45 Helium (80) Back to event schedule

Business Central, while being a wonderful business management solution, under-delivers when it comes to managing and enriching product information. In the present omni-channel world customers rely on consistent product data, virtually in all channels, no matter if in eCommerce, on marketplaces, or in catalogues. Companies need to be able to quickly add or change product sensitive information, digital assets, and marketing content to create exceptional customer experiences. Managing product information requires a 360-degree view on product information, a product data hierarchy, bulk editing, translation automation and channel-specific enrichment. All capabilities, that a Microsoft Dynamics solution is unable to deliver. And remember, a marketing professional is less effective in a business management solution than in a dedicated product information management system.


Lars Holm Byg

Commercial Product Manager at Dynamicweb

Lars has been with DynamicWeb for nearly two years, focusing on demonstrating the possibilities of the DynamicWeb solution to partners and customers. With over a decade of experience in digitalizing commerce and product data processes, he brings significant expertise in technology-enabled digital transformation, helping organizations optimize their digital strategies.

Paul Britzke

Country Manager DACH at DynamicWeb

Paul Britzke has been with Dynamicweb for the past 6 years, where he has focused on eCommerce, PIM, CMS, and marketing solutions. As the Country Manager for Dynamicweb DACH, Paul has opened the DACH office in September 2022 and laid the foundations by expanding the partner network among Microsoft Dynamics partners. He is now helping medium to large-sized businesses in the DACH region optimize their digital strategies and achieve greater success with tailored digital solutions.