Whenever you are in front of the customer demoing a solution, you compete with many other vendors. This is true even when you present a vertical and deeply industry-focused solution: it is very likely the customer will be looking to at least two other solutions with very similar capabilities. Do you want your message to stick and engage the prospect during the whole demo? Start applying storytelling techniques! Why storytelling? Storytelling is one of the most powerful secret ingredients to elevate your ISV solution demo: they evoke emotions, simplify complex information, and, most importantly, the information presented in a story format is more likely to be remembered. Join the session to learn how to apply storytelling techniques to resonate with the audience and make the ISV solution demo memorable and impactful. During the session, you will learn: • The 8 elements that are the essence of a powerful demo; • How to incorporate storytelling techniques into your ISV solution demo; • How to structure your presentation into smaller pieces to make it easier for the prospects to follow; • How to create a narrative that engages and influences the audience. Demoing the software is a skill, not a talent: learn the tips that would leave your prospects with a long-lasting impression and help your team win the deal!