1-3 November 2023
Directions EMEA 2023
Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.
First, let's explore the best practices for B2B Tech websites. Next, we'll select 3 websites from the audience and evaluate them with suggestions.
Agenda:
1. Creating Consumable Messaging
2. Structuring Your Content Like an Inverted Pyramid
3. Headings, Scanning, and Lists
4. Search Engine Optimized (SEO) Writing
5. Evaluate three websites
Speakers:
Diane Saeger
Marketeery CEO, Marketing Science that Drives Results
As the co-founder of Marketeery, Diane brings 25+ years of experience in the Microsoft mid-market ecosystem to help Partners, third-party ISVs, and technology companies grow and thrive.
She has deep roots in the community, serving as Chair of the Sponsorship committee for 14 years.
She has served in various roles over her technology career, such as pre-sales, trainer, implementer, project manager, sales leader, and finally, her biggest passion, marketing (VP of Marketing at Jet Reports and Sales and Marketing leadership roles at Western Computer). Her diverse background has kept her close to customers and their needs to better understand what makes them tick.
Her experience powers marketing strategies that convert prospects to customers through exceptional emotional messaging and an understanding of the science behind prospect decisions.
Diane Saeger
Marketeery CEO, Marketing Science that Drives Results
As the co-founder of Marketeery, Diane brings 25+ years of experience in the Microsoft mid-market ecosystem to help Partners, third-party ISVs, and technology companies grow and thrive.
She has deep roots in the community, serving as Chair of the Sponsorship committee for 14 years.
She has served in various roles over her technology career, such as pre-sales, trainer, implementer, project manager, sales leader, and finally, her biggest passion, marketing (VP of Marketing at Jet Reports and Sales and Marketing leadership roles at Western Computer). Her diverse background has kept her close to customers and their needs to better understand what makes them tick.
Her experience powers marketing strategies that convert prospects to customers through exceptional emotional messaging and an understanding of the science behind prospect decisions.