1-3 November 2023
Directions EMEA 2023
Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.
16-04-2024
Getting Attention and Driving Conversion in a Noisy Digital World
In an era where attention is a scarce commodity, mastering the art of captivating and maintaining customer focus is essential. This session aims to equip Dynamics ecosystem partners with neuroscience-infused marketing strategies that cut through the noise of our hyper-connected world. We'll explore how understanding the human brain's processing of information and decision-making can revolutionize our approach to digital marketing. From leveraging the principles of attention economics to crafting messages that resonate and stick, participants will learn how to accelerate deal closures and increase conversions without leaning on specific product references. Join us to discover a blend of psychological insights and digital marketing tactics that promise to transform your engagement strategies, making your marketing efforts more impactful and efficient in this attention-deficit age.
Speakers:
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.