1-3 November 2023
Directions EMEA 2023
Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.
16-04-2024
- Video Strategy Mastery: Top Video Assets Marketing Managers Need to Create to Automate Sales and S
Most B2B marketers have experience implementing video in their marketing strategies. A common struggle with video is that marketers are often creating videos reactively rather than proactively and lack the confidence to know whether the video strategy they have will be effective.
In this session we crack the code on what a successful video topic strategy blueprint looks like specifically for Microsoft partners. Learn the most needed video topics that will drive your buyer's journey and qualify your leads. You will also get to see example videos for each topic, what engaging and effective video structuring and development looks like, and gain a video methodology that will help you fully understand where video is needed in your organization.
Takeaways:
• How to think like your buyers when it comes to video
• Which videos you should be creating for your buyers
• How to structure and develop your videos efficiently and with the highest engagement
• Confidence in knowing that you are creating the right videos
Speakers:
Jordy Starling
Video Trainer, Consultant, and Producer for B2B High Tech at Neural Impact
Jordy is a strategic, multidisciplinary video trainer/producer/consultant who advocates value driven content with a focus on authenticity and viewer engagement. He helps Microsoft partners build video marketing strategies and in-house capabilities to automate sales and shorten time to value. Additionally, Jordy is the Master Video Director, Consultant, and Trainer with Neural Impact, an organization that helps Microsoft Dynamics Partners accelerate their customer acquisition and growth strategies through a better understanding of neuroscience, emotional engagement and tribal behavior.
Jordy Starling
Video Trainer, Consultant, and Producer for B2B High Tech at Neural Impact
Jordy is a strategic, multidisciplinary video trainer/producer/consultant who advocates value driven content with a focus on authenticity and viewer engagement. He helps Microsoft partners build video marketing strategies and in-house capabilities to automate sales and shorten time to value. Additionally, Jordy is the Master Video Director, Consultant, and Trainer with Neural Impact, an organization that helps Microsoft Dynamics Partners accelerate their customer acquisition and growth strategies through a better understanding of neuroscience, emotional engagement and tribal behavior.