14-04-2024

Cutting-Edge Tactics for Achieving High-Engagement Video Content

18:00 - 18:45 Seaglass Back to event schedule

B2B marketing experts who harness the power of video experience a jaw-dropping 49% faster growth in revenue compared to those who don't.

But many B2B marketers still struggle with a low-risk, high-engagement video strategy that they can confidently implement in their business to automate sales and shorten time to value.
In this highly valuable session, you will learn about the power of video, recommended videos to create, production engagement tips, and how to engage your audience when you distribute your video content to further to stand out from your competition.

From strategy, production, and distribution, this session will help you develop a strong online presence and connect with your audience.

Discover:
• What types of videos gain traction with examples
• Tactics for producing engaging videos that stand out
• Secrets for distributing video content
• Create the right calls to action
• Get discovered with SEO and social media tips
• And more…

Speakers:

Jon Rivers

Marketeery, COO

Jon, Co-founder of Marketeery, brings 20+ years of experience in Microsoft, MSPs, Tech Partners, and ISVs to boost business growth. Recognized as a partner community pioneer, Jon excels in social media, SEO, and AI as it impacts partners. He enjoys, crafting engaging content, and collaborating with designers. His tech, sales, and marketing expertise accelerates campaign success, making him a sought-after speaker at Microsoft-focused events.

Jordy Starling

Video Trainer, Consultant, and Producer for B2B High Tech at Neural Impact

Jordy is a strategic, multidisciplinary video trainer/producer/consultant who advocates value driven content with a focus on authenticity and viewer engagement. He helps Microsoft partners build video marketing strategies and in-house capabilities to automate sales and shorten time to value. Additionally, Jordy is the Master Video Director, Consultant, and Trainer with Neural Impact, an organization that helps Microsoft Dynamics Partners accelerate their customer acquisition and growth strategies through a better understanding of neuroscience, emotional engagement and tribal behavior.