irections emea 2024 vienna
6-8 November 2024

Directions EMEA 2024

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.

06-11-2024

Crossing Cultures, Building Teams: A Global Business Masterclass

14:00 - 14:45 Room 2.15 (105) Back to event schedule

Consider this scenario: You're a German Business Central partner juggling a complex web of international collaborations. You're outsourcing development work to India, hiring upgrade specialists from Lithuania, and managing a multi-country BC implementation across Europe, while your own senior BC consultant comes from Denmark. Without cultural intelligence, you're navigating a minefield of potential misunderstandings and inefficiencies.

In this session, you will learn:

1. Cultural Communication Strategies: Discover effective communication strategies to overcome miscommunication and avoid awkward situations when interacting with individuals from different cultural backgrounds.

2. Cultural Preferences in Speaking: Explore the nuances of speaking styles, including tone, pace, and non-verbal cues.

3. Managing Across Cultures: Understand different managerial approaches, leadership styles, and decision-making processes prevalent across regions, enabling you to manage multicultural teams and drive collaboration effectively.

4. Praiseworthy Practices: Learn the art of giving compliments, recognition, and feedback in culturally appropriate ways.

5. Presenting Across Cultures: Learn techniques for delivering impactful presentations that resonate with diverse audiences on your team and for your clients.

Investing time in understanding and managing teams with diverse cultural backgrounds can yield significant returns in productivity, innovation, and overall business success.

Speakers:

Ugne Kontare

Chief Business Development Officer at SOFT4

Ugne Kontare, Chief Business Development Officer at Softera Baltic (Microsoft's Partner of the Year in Lithuania 2022), is a seasoned leader in cloud technology and international business. With 15+ years of experience across Marketing, Sales, CEO, and Business Development roles, Ugne excels in:

🏅Building and managing diverse, high-performance teams across cultures
🏅Developing and launching cloud solutions for global markets
🏅 Navigating complex international partnerships and business environments

At Softera, Ugne led the development of multiple SOFT4 brand solutions, gaining market share and partner recognition. Her experience includes both successful product launches and valuable lessons from discontinued projects.

Ugne's unique blend of experiences equips her to guide businesses through global expansion, product development, and team management in the dynamic Microsoft business technology landscape.