Consultants must go beyond merely delivering what clients request. It is crucial for solution providers to challenge assumptions, grasp the client's true objectives, and offer expert advice rather than just addressing immediate requests. Balancing short-term needs with long-term strategy and designing scalable, iterative solutions are fundamental to achieving lasting benefits and meeting clients' true needs. Attend "Challenging Assumptions: A Modern Approach to Consultancy" to learn about the pivotal role of communication in solution design. Successful consultancy involves more than just product knowledge or development skills; it requires a methodical analysis of problems and needs to find the best solutions. Explore various tools and hear real-world success stories and lessons from different design approaches. Clients often thrive in their domain but might lack IT knowledge. Explore methods to help them identify the optimal solutions when they aren't familiar with the best techniques and technologies. Guide them in narrowing options and finding the best match for their needs. Assess business and IT maturity to customise strategies and avoid rigid demands. Recognise the value of a business analyst approach over mere application expertise when designing solutions. This aligns technology with client objectives. Lastly, assess if too much tech specialisation is hindering growth. This session is vital for consultants seeking to excel in a landscape of endless opportunities.