AI in Marketing and Sales

11:30 - 12:15 Galaxy 1 Back to event schedule

While we're still waiting for Copilot to provide all promoted benefits in BC, you can use and benefit from multiple AI tools in your Marketing and Sales activities. Join me in this session to learn a dozen new AI tools and see how they work in practice.


Ugne Kontare

Chief Business Development Officer at SOFT4

Ugne Kontare is a Chief Business Development Officer representing one of Europe's most successful cloud-ready companies, Softera Baltic, Partner of the Year in Lithuania, 2022. Having developed multiple solutions under the SOFT4 brand, several of which have successfully gained market share and partners' recognition, while several were killed after years of development, Ugne is ready to share the lessons learned. With a background in SMB sales and leadership, Ugne’s career expands over several industries, with most of her time dedicated to Microsoft Dynamics. With over 15 years of experience in various roles, such as Marketing, Sales, CEO, and Business Development, Ugne shares her knowledge and tips on how to: - Build and manage an effective team; - Market and sell Microsoft Dynamics 365 BC/ ISV products in changing environment; - Develop and implement strategies for launching and managing a software product – from analysis to profits.