7-9 May 2025
Directions ASIA 2025
Directions ASIA is expanding to a 3-day conference in 2025, with an even greater focus on learning and growth. Join us again in Bangkok, where you’ll enjoy exceptional hospitality and a culinary experience like no other, for the latest updates from Microsoft and the ecosystem. Connect with the entire Dynamics community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Normal ticket - 649 USD
Group discount 10% for 5+ tickets, 20% for 10+ tickets
Winning in Asia: Leveraging AI and Strategic Differentiation to Accelerate Growth with BC
Partners in the Asia-Pacific region face unique market conditions, including rapid digital transformation, intense competition from both local and global SaaS platforms, rising customer expectations, and significant shifts driven by artificial intelligence. While the growth potential in Asia is immense, partners are increasingly pressured by commoditization, price-sensitive markets, aggressive local competitors, and emerging AI-driven business solutions. This session is designed to equip partners with region-specific strategies for differentiation, utilizing AI to deliver exceptional customer value, and effectively navigating competitive pressures to scale sustainably.
Session Objectives:
- Provide an in-depth understanding of the current and emerging trends specifically impacting the Asian market.
- Identify strategies to leverage AI within Dynamics 365 Business Central to differentiate offerings and drive customer value.
- Equip partners with proven methods to effectively compete against local platforms, industry-specific SaaS players, and new AI-based solutions.
Target Audience:
- Regional Partner leadership (CEOs, MDs, Senior Executives)
- Regional sales and business development leaders
- Technical and consulting experts involved in solution design and market strategy
- Decision-makers responsible for growth strategies within the Dynamics ecosystem.
Speakers:
Josh Santiago
Leading the way in digital transformation with a commitment to excellence in technology, sales, and leadership
Meet Josh Santiago, a strategy leader and technology expert passionate with almost two decades of experience in the ecosystem, Josh has delivered strategic consulting and sales solutions to industry leaders across the globe. He has served in critical roles in various industries, including telecommunications, automotive, and retail, where he has helped entrepreneurs and senior management drive digital transformation and improve processes.Â
As Chief Strategy Officer at DCG and former VP of Sales, Josh Santiago leads a team that achieved 61% YoY growth and a 138% increase in direct commercial services revenue. He has served as an instructor and speaker in the technology and consulting space. Under his leadership, he has helped DCG expand from a US partner to an international firm with offices across the globe.
Josh Santiago is a highly sought-after speaker with a global presence, sharing his expertise and vision. With a passion for empowering lives, organizations, and governments.
Josh Santiago
Leading the way in digital transformation with a commitment to excellence in technology, sales, and leadership
Meet Josh Santiago, a strategy leader and technology expert passionate with almost two decades of experience in the ecosystem, Josh has delivered strategic consulting and sales solutions to industry leaders across the globe. He has served in critical roles in various industries, including telecommunications, automotive, and retail, where he has helped entrepreneurs and senior management drive digital transformation and improve processes.Â
As Chief Strategy Officer at DCG and former VP of Sales, Josh Santiago leads a team that achieved 61% YoY growth and a 138% increase in direct commercial services revenue. He has served as an instructor and speaker in the technology and consulting space. Under his leadership, he has helped DCG expand from a US partner to an international firm with offices across the globe.
Josh Santiago is a highly sought-after speaker with a global presence, sharing his expertise and vision. With a passion for empowering lives, organizations, and governments.