7-9 May 2025
Directions ASIA 2025
Directions ASIA is expanding to a 3-day conference in 2025, with an even greater focus on learning and growth. Join us again in Bangkok, where you’ll enjoy exceptional hospitality and a culinary experience like no other, for the latest updates from Microsoft and the ecosystem. Connect with the entire Dynamics community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Microsoft ASEAN + Japan, GCR, Korea team Presents: FY25 Strategy, GTM & Best Practices
Hear directly from Microsoft about the ASEAN market + Japan, GCR and Korea.
In this regional session, we focus on the ASEAN market + Japan, GCR and Korea, sharing the Microsoft view on business performance, growth opportunities and market insights. This session will also cover programs and help available that is applicable to the ASEAN market + Japan, GCR and Korea. .
Join to meet the leaders from Microsoft and get ready for accelerated growth in FY26!
Speakers:
Alex Smith
Asia Solution Lead, Microsoft
Alex Smith leads the Dynamics Commercial Solution Area for Microsoft Asia, where he drives customer and partner success through innovative technology solutions.
A seasoned technologist, Alex joined Microsoft in 2017 as APAC Azure Technical Lead, later founding the region's Customer Success Unit and leading the SMB Azure business across Asia from 2023. Prior to Microsoft, he headed the Media & Entertainment Architecture practice for AWS in APJ. As a regular industry speaker, Alex has delivered keynotes to audiences exceeding 5,000 from across the globe, with a focus on the impact of AI on industry.
He is currently completing an MSc in Information Security at Royal Holloway, with a thesis on LLMs and social engineering.
Dan Sykes
Asia Business Applications Lead - SMB
Leading Business Applications for Microsoft's SMB and unmanaged customer segment in Asia, Dan is passionate about helping customers and partners transform and grow their businesses.
Having held senior positions in our partner network before joining Microsoft, Dan has delivered impact across roles from Partner Technology Strategist (PTS), Account Technology Strategist (ATS), and in helping establish and scale our ISV Success program globally.
Dan is committed to unlocking the potential of AI as we reimagine a future where technology unlocks creativity, driving innovation and efficiency. His vision is to harness the power of AI to create solutions that not only meet the needs of today but also anticipate the challenges of tomorrow.
Mon Lucksamon Sivapattarakumpon
Partner Marketing Manager - ASEAN SMB Biz Apps
Partner Marketing Manager - ASEAN SMB Biz Apps
Ratchata Ardchawuthikulawong
Partner Solution Sales - ASEAN SMB Biz Apps
Partner Solution Sales - ASEAN SMB Biz Apps