1-3 November 2023
Directions EMEA 2023
Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.
17-04-2024
Technology Marketing Trends You Need to Know
Are you curious whether your marketing investments are on par with those of your peers and competitors? Are you 100% confident in the effectiveness of your 2024 marketing campaigns?
From social media to content to marketing tools, there are many places technology companies put their marketing dollars, but it can be tricky to know whether the decisions you make align with industry trends and best practices.
Join this session to learn more from the findings within the 2024 Technology Marketing Benchmarks & Trends Report about how partners and ISVs within our channel set themselves up for success. Packed with insight and helpful advice, this session will cover:
• What other technology marketers are doing with their budget,
• Content planning & strategy,
• Social media,
• Tools used,
• And so much more!
Speakers:
Cheryl Salazar
Partner, EVP Channel & Marketing Strategy
As Partner and EVP Channel & Marketing Strategy for The Partner Marketing Group, Cheryl brings more than 30 years of broad expertise in marketing numerous technologies, as well as channel and business development. Cheryl has played key roles in developing and supporting several Microsoft partner programs and lead generation initiatives. Beyond her impressive depth of experience, Cheryl's strategic approach and ability to execute have helped the world's largest companies and channel partners drive leads through perfectly tailored marketing programs. She is an expert at providing deep marketing expertise to guide strategy, content and campaigns for some the most successful ISVs, partners and publishers in the software technology channel.
Cheryl Salazar
Partner, EVP Channel & Marketing Strategy
As Partner and EVP Channel & Marketing Strategy for The Partner Marketing Group, Cheryl brings more than 30 years of broad expertise in marketing numerous technologies, as well as channel and business development. Cheryl has played key roles in developing and supporting several Microsoft partner programs and lead generation initiatives. Beyond her impressive depth of experience, Cheryl's strategic approach and ability to execute have helped the world's largest companies and channel partners drive leads through perfectly tailored marketing programs. She is an expert at providing deep marketing expertise to guide strategy, content and campaigns for some the most successful ISVs, partners and publishers in the software technology channel.
Michelle Glennie
The Partner Marketing Group, Co-Founder, COO
With more than 20 years of experience in the channel, helping software and technology publishers, partners, and ISVs amplify their marketing revenue is my specialty and my passion. I co-founded The Partner Marketing Group in 2008 with the goal of providing quality marketing resources and services to those in the industry. Along with my extraordinary team, we have helped more than 500 companies improve their marketing initiatives, as well as created the annual Technology Marketing Benchmarks & Trends Report - which has become an influential piece of content sharing best practices and guidance with channel marketers. In addition, I am a founding member of the Channel Marketing Academy, which works to bring together a community of marketers on a monthly basis to learn and share insights. Marketing is at the core of any business' success, which is why I love doing what I do so much.
Michelle Glennie
The Partner Marketing Group, Co-Founder, COO
With more than 20 years of experience in the channel, helping software and technology publishers, partners, and ISVs amplify their marketing revenue is my specialty and my passion. I co-founded The Partner Marketing Group in 2008 with the goal of providing quality marketing resources and services to those in the industry. Along with my extraordinary team, we have helped more than 500 companies improve their marketing initiatives, as well as created the annual Technology Marketing Benchmarks & Trends Report - which has become an influential piece of content sharing best practices and guidance with channel marketers. In addition, I am a founding member of the Channel Marketing Academy, which works to bring together a community of marketers on a monthly basis to learn and share insights. Marketing is at the core of any business' success, which is why I love doing what I do so much.