17-04-2024

Best Practices to Double Your Customer Ads

09:00 - 09:45 Coral 5 Back to event schedule

Come learn best practices Dynamics partners around the world are using to add 50+ new customers a year with more than 45% margin and with as little as 2 sales people. A profitable, high growth Dynamics practice requires moving beyond relying on referrals and implementing one-off time and materials based projects. In this session you will learn 8 key capabilities needed to scale your Dynamics practice and increase your deal volume. Wars, global shifts to work from home, a need to preserve capital in high inflation & strained economies and increased buyer hesitancy require a change in how you position, market and sell your solutions. Cloud buyer behavior and expectations have also shifted. Demand for cloud-based solutions in the SMB and mid-market is growing exponentially, but few partners have significantly pivoted the way they differentiate, package, price and implement their solutions. Many are still heavily time and materials and project based in their pricing and delivery approach, which limits scale and profits. Capitalizing on the on prem to cloud migration opportunity requires providing new subscription service offerings and targeted solutions in response to a new set of buyer needs and expectations. Industry domain expertise, rapid deployment, repeatability and shorter time to value accompanied by less project risk for customers is replacing product functionality as the new differentiators. Cloud buyers want choice, to get up and running quickly, to pay as they go, and for solutions to meet their unique industry specific needs-out of the box. Not an easy task! Come learn strategies to help make this happen.

Speakers:

Sharka Chobot

Chief Transformation Officer, Neural Impact

Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.