14-04-2024
You've Published an Offer on AppSource, Now What? Leveraging AppSource to Get More Leads & Revenue
When you publish your app or services offer on AppSource that's not the end, but just the beginning. Microsoft's Marketplaces reach over 1 billion qualified Microsoft customers, 15,000 sellers and 90,000 Microsoft partners. In this session you will learn how to leverage AppSource to help you achieve your sales and marketing goals. Learn how to get more leads, drive more conversion and get a return on your investment. IT buyers are self educating and looking for solutions online. Reach this qualified audience. Microsoft is investing heavily in their digital Marketplace strategy and sellers are looking for qualified solutions for their mid market and enterprise deals, don't miss out. In this session we discuss where Marketplace fits into your customer acquisition strategy, how to get more out of AppSource and how to more closely integrate and align your listing with your marketing and sales strategy. ISV's and resellers both welcome.
Speakers:
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.