As a business owner or sales professional, you understand the thrill of securing a new client. However, the real challenge lies not just in acquiring clients, but in ensuring their long-term loyalty. After all, it is far more cost-effective to retain and upsell to existing clients than to constantly invest in the sales and marketing process to acquire new ones. Customer retention is a vital aspect of any successful business strategy. Building strong and lasting relationships with clients not only guarantees a steady revenue stream but also establishes your reputation as a trusted partner. In today's competitive landscape, customer guidance plays a crucial role in maintaining these relationships. Here are three compelling benefits: - Cost-Efficiency: Learn why nurturing and upselling existing clients is ten times more cost-effective than chasing new ones. - Client Guidance: Master the art of guiding customers to the right solutions, a crucial skill for enduring business relationships. - Managing Expectations: Understand what clients want from partners and how to deliver, keeping them loyal to your brand. In this session, we'll explore the best practices for client retention, the importance of customer guidance, and how ISVs can support resellers effectively. As the managing director at Anveo Group, with 500+ partners worldwide, I've gained first-hand insights into why clients switch partners. Now, I'm keen to share these experiences with you.