irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


Boost your sales performance: why Active Listening should be a priority for your sales team

11:15 - 12:00 Rhone 1 Back to event schedule

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Statistics show an average salesperson talks approximately 70% of the conversation with the customer, thus decreasing the chances of closing the deal. Despite many studies implying a strong correlation between a sales team’s listening skills and their ability to retain customers or gain new ones, listening skills is a competence salespeople often lack. Sometimes, they fail to focus on customer needs while listening because of pressure or fear of missing out. But more often than not, salespeople are not trained to listen actively. In the session you will learn: - The importance of active Listening - To identify crime situations you, as a salesperson, are making - To handle objections by applying techniques of Active Listening - Best practices and tips to implement right after you leave the session - Practical examples of how using Active Listening can help you close more Dynamics 365 deals Join the session to learn simple tricks you can instantly implement into your sales process!


Inga Sartauskaite

Inga Sartauskaite, Cloud Success Manager, Continia Software

Inga is a devoted sales specialist, with a strong background of supporting Microsoft Dynamics partners in their sales and marketing activities. For almost 20 years she was involved in delivering various sales trainings and coaching sales reps on how to make successful sales presentations and product demonstrations.