irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


Follow That Fish: Traceability through the seafood value chain

16:15 - 17:00 Amphitheatre Back to event schedule

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Join us for an insightful and interactive session where we uncover the traceability feature within the Wisefish solution, an ISV extension to Business Central. Guided by our slogan, "Follow That Fish," we have developed an innovative approach that enhances transparency and enables our customers to track seafood products throughout the entire value chain – from source to plate. We will highlight traceability’s role in ensuring the integrity of seafood sourcing, while also briefly touching on Wisefish's green accounting capabilities and how these practices can be applied to other industries. These capabilities play a crucial role in aligning business practices to sustainability. We hope for a two-way dialogue with the audience, to share ideas and visions for how our community may demonstrate its commitment to environmental responsibility.


Ari Hróbjartsson

Product Manager of Wisefish

Working as a Product Manager and Product Owner for almost a decade. Joined Wisefish as Product manager in 2022 and is focusing on scaling up Wisefish. Has degrees in Business Administration, Project Management and Inforamation Management.