irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


The Rise of the new B2B Consumer | Sana Commerce

16:15 - 17:00 Forum 3 Back to event schedule

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40% of the workforce is now made up of Millennials and Gen Z – and that number is getting greater every day. These are digital natives, folks who know “add to cart” to be standard and “fax” to be obsolete. These individuals are now our B2B consumers. They expect to be able to interact with B2B brands with the same ease as their D2C favorites. The B2B brands that win over the business of these newer generations of buyers are the ones who cater to their needs and wants. Findings and date are based on our B2B Buyer Research. This research for the 2024 B2B Buyer Report was conducted using 1,000 respondents across the globe. This survey pool has all had experience buying from B2B suppliers using a B2B web store.


Armand van den Bos

Head of Partner Sales EMEA

As experienced B2B e-commerce Sales Manager, Armand has worked with both small and large makers and traders in many different countries to unlock their full potential via digital transformation. With storytelling as his core skill, he can explain like no other how e-commerce can enable companies to work more efficiently, generate more turnover and offer a better customer service. Armand has been with Sana Commerce more than a decade and has many practical examples of Sana customers use e-commerce to reach their full potential.