irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


Dos and Don'ts for Business Negotiation: From Personal Skill to Organizational Excellence

15:00 - 15:45 Salon Pasteur Back to event schedule

Extending beyond selling, effective negotiation skills have a direct impact on a business’s bottom line. Despite this, negotiation skills are often seen as an individual attribute, rather than a collective organizational strength. By enhancing negotiation skills across the company, from specialized professionals to leaders, businesses can elevate their success. Join the session for negotiation dos and don’ts to become a business that negotiates with expertise, and not on autopilot. The session will feature a guest, Johan Adenmark, the CEO of NAB Solutions, who will share insights on strengthening negotiation skills across his organization.


Johan Adenmark

CEO NAB Solutions & SmartApps

Johan Adenmark is CEO of NAB Solutions and SmartApps. He has been in this guild since Navision Financials 1.1 and had most roles himself. He has not been allowed to write code for many years but is having fun anyway spreading the gospel of Business Central.

Ugne Fink-Jensen

Founder of Firm&Fair and Legal4Partners

With over 15 years of professional experience, Ugne Fink-Jensen is a seasoned international business negotiator, entrepreneur and speaker. She has a strong background in complex and high-stake IT, tech, and innovation negotiations, having worked as a lead negotiator and senior group counsel at the multi-billion-dollar corporation AP. Møller-Maersk. In addition to her LL.M degree from the University of Stockholm, Ugne has also completed executive education programs from Harvard Law School, Cambridge, and INSEAD. Today, she is the founder of her own legal consulting and negotiation firms and has a proven track record in difficult negotiations in multicultural settings with stakeholders and negotiation partners of various work functions and hierarchic levels.