irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


Microsoft presents: Customer centric onboarding apps

14:00 - 14:45 Tete d´Or 1&2 Back to event schedule

This session will inspire you to build digital onboarding experiences, so you can save valuable time serving new prospects and customers. You'll get a step-by-step guide to understanding how to create customer centric onboarding apps for AppSource you can use in combination with customer profiling to provide a great time saving onboarding experience. We'll cover the must-know technical information and show how the profiling works, so you can load an app that matches the customer's expectation.


Sara Mirdal

User Experience Designer, Microsoft Dynamics 365 Business Central

#UserExperienceDesign #Onboarding #FirstRunExperience #InUIGuidance #UnblockingUsers #ReducingFriction #BetterErrorHandling #D365BusinessCentral

Søren Alexandersen

Principal Product Manager - Microsoft

Søren is an customer onboarding champion and a veteran in the industry, with 27 years of mapping business processes with user desire and technology under his belt ⭐⭐⭐ He has been around the block: In IT departments primarily in manufacturing companies, developing ERP, internal consulting Worked for various XAL/AX/NAV partners in as a systems integrator, developer and consultant Run his own systems integration partner company for 7 years And finally - when he couldn't resist the attraction of Microsoft any longer - joined in 2016 In the Business Central engineering team he drives the investments in making customer onboarding easier, owns the HR module, and cares a lot about the setup experience of Business Central ⚙️✅ He is passionate about Diversity, Equity, Inclusion and Belonging, and is a board member of Women in Dynamics ❤️💚💙💛 In between all of this he enjoys playing in a hard-rock band as a semi-professional musician 🎵🤘🏼