irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


Microsoft presents: Tips and tricks on the new Microsoft SMB programs

15:00 - 15:45 Forum 1 Back to event schedule

Join this session to get tips and trick on how you as an SMB partner can benefit from the newly released SMB presales and cloud partner programs. We will cover topics like what's new on the Microsoft Commerce Incentives (MCI) Platform, we will give you an update on MCPP and AIM, and we will share some tips and partner best practices on relevant activities you can drive to improve your bottom line and your customer satisfaction. Come join our session at Directions 4 Partners, if you want to learn best practices from partners and how you utilize the programs within the following: - Microsoft Commerce Incentives (MCI) Platform - MAICPP – Microsoft Cloud Partner Program - AIM – Accelerate, Innovate, Move – AIM for the future with Microsoft: Future-proof your business in the Cloud - Microsoft supported Partner Activities – to enhance bottom line and customer satisfaction We will leave time for Q&A at the end.


Kim Enrum

Companial, Companial Nordic, Nordic Lead I have been working in the IT industry for +30 years and worked for Microsoft in Denmark for 14 years (2006-2020). Always with and through partners.

Peter Jakobsen

Partner Solution Architect, Business Applications, Microsoft

20+ years experience working with NAV and Business Central from the partner channel, Microsoft as well as with large customers. 8+ years with Microsoft working in different roles all with Business Central as main focus area.