irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


Microsoft regional session: Switzerland

17:15 - 18:00 Salon Pasteur Back to event schedule

See who is on when!

Join local Microsoft representatives to hear more about the core growth opportunity in your local market, interact and hear from other partners on their successes and walk away with core objectives for FY24.


Adriano Perolini

Partner Technical Architect for Business Applications at Microsoft

I started my IT career in the late 90's. In regards to Dynamics and the former Microsoft Business Solution products, I used to work for many years as functional consultant and project manager for partners. I joined Microsoft in early 2017 and I'm super passionate to evangelize and enable the Dynamics ecosystem with the latest capabilities and to support the partners and it's customers on their digital journey.

Mia Thorsted

Product Marketing Manager - Dynamics 365

As Product Marketing Manager for Business Applications, I am a proud ambassador for the overall Microsoft Dynamics 365 & Power Platform product brand, and the Microsoft customer and partner experience in the Swiss subsidiary. Accountable for the revenue, scorecard, and market share for Dynamics 365 & Power Platform, I aim to articulate the local competitive landscape and develop compete strategies and product differentiation by leveraging corporate and local research, partner insights, and customer feedback to drive the relevant business and marketing planning.