irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


Microsoft regional session: Southern and Eastern Europe

17:15 - 18:00 Bellecour 2&3 Back to event schedule

See who is on when!

Join local Microsoft representatives to hear more about the core growth opportunity in your local market, interact and hear from other partners on their successes and walk away with core objectives for FY24.


Veronica Tsepkalo

BizApps SMB Partner Marketing

Responsible for leading the newly formed Microsoft Business Applications SMB Partner marketing in Central and South East Europe, two subregions that are part of CEMA region. Driving Scale Business Operations solution area marketing strategy, planning and execution through partners to maximize cloud revenue, consumption, joint Microsoft-Partner cloud business growth, provide support to partners with P2P motion and territory expansion across the region. In addition, I drive partner enablement in BizApps SMB in my subregions. I am very passionate about women in IT as well as a female empowerment topic.