irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


TD SYNNEX | Accelerate Your Business Applications Sales using P2P Partnerships

12:15 - 13:00 Forum 2 Back to event schedule

The 2023 SMB market for Business Applications is huge and growing fast and more than 50% of SMB customers aim to digitize their business applications and plan to invest more in 2023-2024. These customer’s buying behavior is changing rapidly and they expect shorter sales cycles and fixed outcomes in fixed time periods when they decide to invest in Business Applications. This session will address how you will be able to deliver Business Central deployments in few weeks or on-prem NAV migrations to BC very fast in a fixed-price, fixed-outcome model to SMB customers. TD SYNNEX has created strategic P2P partnerships with partners such as Hikari (on low-code), Simplanova (on NAV migrations) and now Abakion (on Business Central) with European scale that can help your business capture the SMB business opportunity. TD SYNNEX, Abakion and Simplanova will present innovative offerings for SMB customers that can be easily adopted by existing Business Applications partners and Modern Work resellers. We look forward to meeting with you!


Klaus Gregersen

TD SYNNEX, Business Applications Lead, Europe

Klaus Gregersen is leading the TD SYNNEX Microsoft Bizz Apps business in Europe and has been with TD SYNNEX for the last 10 year. Before joining TD SYNNEX’s European organization Klaus Gregersen was leading the Cloud & Software business in TD SYNNEX Denmark and the TD SYNNEX Microsoft business in all Nordic countries. During the period the TD SYNNEX Microsoft Business Applications has been rolled out to cover 24 European countries, North America, LATAM and APJ. TD SYNNEX is 2023/2024 Inner Circle Member, Global Partner of the Year 2023 in Operational Excellence and Finalist in the Indirect Provider category.