irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


Microsoft presents: I got 99 problems but AI ain’t one

11:15 - 12:00 Bellecour 2&3 Back to event schedule

How many of you have heard that AI is here to take your job? Yeah, exactly. Us too. Apparently AI is here to take ALL the jobs. Yet, here we are, employed and busier than EVER. Did you know that every large tech company has launched AI products this year with the promise to transform your business? In this talk, you’ll learn: 1) What in this latest AI craze is hype and what is real? 2) What are successful companies and Partners actually doing with AI these days? 3) What are 3 things that you ABSOLUTELY should be doing in the next 6 months to get your business ready to implement AI in a secure and responsible way for your customers?


Dona Sarkar

Director of Accessibility Tech, Microsoft

Software Engineer. Multi-published author (turns out fiction writing is really useful in software!). Owner of the fashion brand Prima Dona studios. Dyslexic but Dealing. Believer that tech upskilling is the ultimate equalizer. Always ready to get on a plane.