6-8 November 2024
Directions EMEA 2024
Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.
06-11-2024
Microsoft CEMA (Central, S.East, M.East & Africa) Team Presents: FY25 Strategy, GTM & Best Practices
Join the CEMA Business Applications team from Microsoft for this interactive session. Hosts Cynthia Akiki (CEMA SMB Business Lead), Jacqui Conradie (Partner GTM Manager) and Raia Boutchkova (Partner Solution Sales) will share the latest area insights and priorities. This session will be delivered in English language. The CEMA region includes Central Europe, South East Europe, Middle East and Africa.
Speakers:
Cynthia Akiki
Microsoft - SMB Business Applications Sales Lead - Central, Southeast Europe and Middle East Africa
Cynthia is an accomplished technology professional who heads the business applications function catering to the needs of Small & Medium customers across more than 130 countries in Central, Southeast Europe and Middle East Africa. With more than 11 years of experience in the Cloud business, Cynthia has gained valuable expertise across various functions, including Sales, Marketing, and Business Strategy & Development. Her strong analytical skills and results-driven approach have contributed to her success in driving programs with cross-functional organizations and SMBs in the region.
Cynthia Akiki
Microsoft - SMB Business Applications Sales Lead - Central, Southeast Europe and Middle East Africa
Cynthia is an accomplished technology professional who heads the business applications function catering to the needs of Small & Medium customers across more than 130 countries in Central, Southeast Europe and Middle East Africa. With more than 11 years of experience in the Cloud business, Cynthia has gained valuable expertise across various functions, including Sales, Marketing, and Business Strategy & Development. Her strong analytical skills and results-driven approach have contributed to her success in driving programs with cross-functional organizations and SMBs in the region.
Jacqui Conradie
Senior BizApps Partner Marketing Advisor, Microsoft Africa, Middle East & South East Europe
Jacqui is a Senior Partner Marketing Advisor at Microsoft for Africa, the Middle East and Southeast Europe. She has over 20 years of experience in B2B GTM, with extensive cross-industry marketing experience working as the Consulting Africa CMO at Deloitte and senior GTM positions at Microsoft EMEA. She is passionate about the empowerment of women, and the digital transformation of emerging markets as a way to become internationally relevant and globally competitive. With an unwavering growth mindset, she constantly pursues opportunities for personal development & growth. She is an Advisory Board Member on the CMO Council for Africa and a Board Member of the Global Alliance for
ICT and Development (GAID), a UN approved non-profit organization that aims to broaden dialogue among governments, businesses, academia, and civil society on innovative ways of utilizing ICT to advance development.
Jacqui Conradie
Senior BizApps Partner Marketing Advisor, Microsoft Africa, Middle East & South East Europe
Jacqui is a Senior Partner Marketing Advisor at Microsoft for Africa, the Middle East and Southeast Europe. She has over 20 years of experience in B2B GTM, with extensive cross-industry marketing experience working as the Consulting Africa CMO at Deloitte and senior GTM positions at Microsoft EMEA. She is passionate about the empowerment of women, and the digital transformation of emerging markets as a way to become internationally relevant and globally competitive. With an unwavering growth mindset, she constantly pursues opportunities for personal development & growth. She is an Advisory Board Member on the CMO Council for Africa and a Board Member of the Global Alliance for
ICT and Development (GAID), a UN approved non-profit organization that aims to broaden dialogue among governments, businesses, academia, and civil society on innovative ways of utilizing ICT to advance development.
Kevin Pentecost
Microsoft, BizApps Partner Solution Sales Manager, Africa
Experienced business development professional with over 20 years' experience, possessing a wide range of organizational, sales and managerial experience in the global software and business solutions marketplace. Currently a Partner Solution Sales Manager - BizApps (SMB) at Microsoft, working closely with Microsoft Channel partners to grow the D365 Footprint, and assisting companies on their digital transformation journey.
Kevin Pentecost
Microsoft, BizApps Partner Solution Sales Manager, Africa
Experienced business development professional with over 20 years' experience, possessing a wide range of organizational, sales and managerial experience in the global software and business solutions marketplace. Currently a Partner Solution Sales Manager - BizApps (SMB) at Microsoft, working closely with Microsoft Channel partners to grow the D365 Footprint, and assisting companies on their digital transformation journey.
Raia Boutchkova
Microsoft, BizApps Partner Solution Sales Manager, SE Europe
With 20 years experience in the IT industry, I am currently driving business growth and customer success through strategic partnerships, collaborating with partners to develop and execute sales strategies, identify new business opportunities, and enhance customer engagement with Microsoft Business Applications.
Raia Boutchkova
Microsoft, BizApps Partner Solution Sales Manager, SE Europe
With 20 years experience in the IT industry, I am currently driving business growth and customer success through strategic partnerships, collaborating with partners to develop and execute sales strategies, identify new business opportunities, and enhance customer engagement with Microsoft Business Applications.