6-8 November 2024
Directions EMEA 2024
Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.
07-11-2024
Growing your Business Central Business through Social Media - Fact or Fiction
Marketing Microsoft Dynamics 365 Business Central through social media often raises questions among partners: How can these platforms effectively grow my business? Which strategies deliver real results, and which are myths? If you're looking to leverage social media to expand your Business Central business or are curious about proven tactics, this session is for you.
Recently, we ran a campaign with 20 Microsoft Dynamics 365 Business Central Partners across six countries, using various social media marketing strategies over four months. The results were:
- 192 Sales Qualified Leads generated
- $3.2 million in Subscription Pipeline
- $900K closed within the campaign window
Join us to uncover the secrets behind these results. We will explore the tactics used, share insights on what works and what doesn't, and show you how to replicate these strategies for your business. In this session, you'll learn:
-Effective tactics to expand your business
-Strategies to avoid to save time and resources
-How partners grew their audience and engagement by over 400%
-The truth about Cost Per Click (CPC) and its value
-A review of Microsoft Digital Marketing Content (DMC) and potential improvements
-The impact of returning to in-person marketing events
I will be joined by Jacqui Conradie, Microsoft Partner Marketing Advisor, to discuss Microsoft's insights from this campaign.
A must-attend for all leaders, sales, and marketing executives.
Speakers:
Jacqui Conradie
Senior BizApps Partner Marketing Advisor, Microsoft Africa, Middle East & South East Europe
Jacqui is a Senior Partner Marketing Advisor at Microsoft for Africa, the Middle East and Southeast Europe. She has over 20 years of experience in B2B GTM, with extensive cross-industry marketing experience working as the Consulting Africa CMO at Deloitte and senior GTM positions at Microsoft EMEA. She is passionate about the empowerment of women, and the digital transformation of emerging markets as a way to become internationally relevant and globally competitive. With an unwavering growth mindset, she constantly pursues opportunities for personal development & growth. She is an Advisory Board Member on the CMO Council for Africa and a Board Member of the Global Alliance for
ICT and Development (GAID), a UN approved non-profit organization that aims to broaden dialogue among governments, businesses, academia, and civil society on innovative ways of utilizing ICT to advance development.
Nick Botha
4Sight Dynamics Africa - Chief Partner Officer - Partner Success Obsessed
Nick has been at the forefront of business applications marketing for over 24 years. Specializing in driving growth through innovative marketing strategies, Nick has helped numerous partners increase their market reach and achieve significant ROI. He is passionate about leveraging data-driven tactics to optimize marketing efforts and enjoys sharing his knowledge to empower others in the Microsoft ecosystem.