Join this session to learn how to tell and sell the analytics story in Business Central to prospective customers (and maybe also to existing customers ). We will cover all aspects of analytics (KPIs, ad-hoc analysis, and reporting) as seen from different organizational roles in the customer organization (leadership, middle management, and staff) as well as seen from functional areas (finance, sales, purchasing, inventory, ...) so that your conversations can move from "does Business Central have reporting?" to "How Business Central help your company be data-driven" and "This is how Business Central support analytics for the Sales department". We will also briefly cover how this story compares to leading competitors.