irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


Microsoft Town Hall | Q&A with the Keynote Speakers

14:00 - 14:45 Tete d´Or 1&2 Back to event schedule

Join this Q&A session with the Microsoft Keynote Speakers


Cecilia Flombaum

SMB lead - Microsoft Business Apps CTO Office

During a 22-year career with Microsoft, Cecilia earned a reputation for clarity of purpose and an unwavering focus on results. Ambitious goals, methodical planning, and effective execution are the hallmarks of her management philosophy. Cecilia’s leadership style emphasizes integrity, empathy, inclusiveness and accountability. Cecilia spent 16 years with Microsoft Business Applications, culminating in a four-year stint as Global Ecosystem Lead. As a key member of the unit’s leadership team, she was responsible for growth of the core business through the development and health of the partner ecosystem. Among the functions she oversaw were ecosystem capacity planning, capability development and performance growth strategies, as well as field operations at global scale.

Christian Sega

Managing Director; Board Member Directions4Partners

Member Directions4Partners Board since 2011; Directions4Partner chairman 2015 - 2021; Managing Director Bam Boom Cloud Germany; Shareholder of various VAR's and ISV's; Expert in business development of local and international ISV and VAR business models in the Microsoft Dynamics 365 Business Central SMB ecosystem; Member of the German IAMCP Dynamics chapter; Proven Business Coach; Podcast creator and author. Christian lives in Hamburg/Germany. In his free time he is often on the golf course or sailing (sometimes), rowing on hos inhouse rowing erg or creates the latest podcast series.

Dmitry Chadayev

Principal Group Product Manager, Dynamics 365 Business Central

James Crowter

Chairman or Directions4Partners, CEO of TecMan & Clever Dynamics and Microsoft MVP

Benefiting from 25 years of experience in implementing, customising and supporting Microsoft Dynamics 365 Business Central and its predecessor Navision and now the rest of the Microsoft Biz Apps stack, I'm passionate about how technology can drive business growth through consistent and efficient processes whilst giving new levels of insight through reporting and AI. Between my day job of leading one of the UK's biggest SME focused Dynamics partners I have the privilege of being Chairmen of Directions, a association of more than 1200 Dynamics partners worldwide and a Microsoft MVP for Business applications.

Jannick Bausager

Principal Group Program Manager

Mike Morton

Vice President, Dynamics 365 BC and SMB Business Apps at Microsoft

Mike Morton is responsible for SMB (Small and Medium Business) products in the Microsoft Business Applications division. This includes leading Business Central, Microsoft’s flagship solution for the SMB segment. Mike been at Microsoft for 26 years, moving from Seattle to Denmark two years ago to be closer to the BC engineering team. Amongst the highlights of Mike's time at Microsoft include being a co-founder of SharePoint, the development of Office Offline, and incubating the Fluid Framework.

Sela Gu

Senior Director, Product and Channel Marketing Modern Work and Business Applications