irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


Keynote Day 2

09:00 - 10:45 Amphitheatre Back to event schedule


Aida Seifi Labrosse

Partner Group Engineering Manager, Dynamics 365 Business Central

Aida Seifi Labrosse is a Partner Group Engineering Manager at Microsoft. She leads the Business Central Platform and Developer Tools workload. Her teams are dedicated to creating a secure, reliable, and high-performance cloud service. Furthermore, they focus on continuous innovation in developer tooling, enriching the AL programming language, enhancing extension lifecycle management, and modernizing the developer and administrator experience. Aida's journey with Microsoft began in 2003 as a student intern and then a full-time engineer working in Microsoft Business Framework as part of the Visual Studio team. In 2006, she transitioned to NAV , where she played a crucial role in various aspects of the product. In 2015, Aida and her team undertook the conceptualization and delivery of the NAV SaaS service. This endeavor transformed the product from a traditional, on-premises desktop solution into the modern, componentized cloud solution we now know as Business Central.

Dmitry Chadayev

Principal Group Product Manager, Dynamics 365 Business Central

Mike Morton

Vice President, Dynamics 365 BC and SMB Business Apps at Microsoft

Mike Morton is responsible for SMB (Small and Medium Business) products in the Microsoft Business Applications division. This includes leading Business Central, Microsoft’s flagship solution for the SMB segment. Mike been at Microsoft for 26 years, moving from Seattle to Denmark two years ago to be closer to the BC engineering team. Amongst the highlights of Mike's time at Microsoft include being a co-founder of SharePoint, the development of Office Offline, and incubating the Fluid Framework.

Richard Riley

General Manager, Power Platform Marketing

Accomplished business and people leader with over 20 years of broad IT industry experience in roles spanning consulting, sales, product management, product marketing, and all aspects of go to market strategy and execution. I currently lead the product marketing team for the Microsoft Power Platform, which includes Power BI, Power Apps, Power Automate, Power Virtual Agents and Power Pages.

Sela Gu

Senior Director, Product and Channel Marketing Modern Work and Business Applications