irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


Keynote Day 1

09:00 - 10:45 Amphitheatre Back to event schedule


Emily He

CVP, Business Applications

Emily He is a Silicon Valley technology executive with experiences leading go-to-market functions in both private and public companies, including Microsoft, Oracle, Saba Software (now Cornerstone OnDemand), and DoubleDutch (now Cvent), and Siebel Systems (now Oracle). She has over 20 years of experience in technology companies that span Customer Experience (CX), Human Capital Management (HCM), Enterprise Resource Planning (ERP), and Supply Chain. She has product development, marketing, and sales expertise, having served customers across the financial services, retail, healthcare, pharmaceutical, public sector, and media and entertainment industries. Currently, Emily is the CVP of Business Apps at Microsoft, responsible for developing global GTM strategy and catalyzing business growth for Microsoft Dynamics 365 and the Power Platform. Prior to joining Microsoft, Emily served as the SVP of Marketing, responsible for global GTM strategy, brand awareness, and demand generation for Oracle Cloud Human Capital Management. She has served as the Chief Marketing Officers in two high-growth SaaS businesses, leading all aspects of global marketing strategy and execution and working closely with the CEO and the Board of Directors. Emily is known as a thought leader on topics such as digital transformation, customer experience, future of work, and inclusive leadership, and passionate about using technology innovations to solving real-world problems and transforming industries. You can find her perspective in a variety of business and technology publications and media outlets, including BBC, CNBC, The Economist, Fortune, The Financial Times, Forbes, Fast Company, New York Times, and Harvard Business Review. She is a champion of advancing women and minorities in the workplace, frequently speaking at conferences or participating in employee resources groups and non-profit organizations. Emily holds an MBA from Stanford Graduate School of Business, and attended colleges in both China and the U.S. She has native fluency in both English and Mandarin Chinese, having lived and worked in both Asia and the U.S. and had extensive experiences supporting businesses and customers around the globe.

Hayley Bass

Head of Growth - Dynamics 365 Product Group - Sales

Having worked within the CRM industry for over 20+ years, Hayley is Head of Growth for the Customer Experience applications Dynamics 365 Sales and Microsoft Sales Copilot. From within the product engineering team she works to drive programs that support and grow a customer’s journey with Microsoft’s business applications and her team looks to identify new ways for customers to realize value, while driving greater adoption and business results.

Horina Serbanescu

Principal Engineering Manager, Dynamics 365 Business Central

Jannick Bausager

Principal Group Program Manager

Mike Morton

Vice President, Dynamics 365 BC and SMB Business Apps at Microsoft

Mike Morton is responsible for SMB (Small and Medium Business) products in the Microsoft Business Applications division. This includes leading Business Central, Microsoft’s flagship solution for the SMB segment. Mike been at Microsoft for 26 years, moving from Seattle to Denmark two years ago to be closer to the BC engineering team. Amongst the highlights of Mike's time at Microsoft include being a co-founder of SharePoint, the development of Office Offline, and incubating the Fluid Framework.