1-3 November 2023
Directions EMEA 2023
Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.
A profitable cloud business model requires an increase in volume, a lower cost of customer acquisition and low churn rates. In this session you will learn 8 key capabilities needed to scale your Dynamics practice and increase your volume. War, global shifts to work from home, the need to preserve capital and reduce risk in an economically stained world have disrupted both buying behavior and how we sell, market and delivery technology products and services. Demand for cloud-based solutions in the SMB and mid-market is growing exponentially, but few partners have significantly pivoted the way they position, differentiate, package, price and sell their solutions. Many are still heavily time and materials and project based in their pricing and delivery approach which limits scale and profits. Capitalizing on the on prem to cloud migration opportunity requires providing new service offerings and targeted solutions in response to a new set of buyer needs and expectations. Domain expertise, rapid deployment, repeatability and shorter time to value accompanied by less project risk for customers is replacing product functionality as the new differentiators. Cloud buyers want choice, to get up and running quickly, to pay as they go, and for solutions to meet their unique industry specific needs-out of the box. Come learn what is needed to make this happen.
Speakers:
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.