1-3 November 2023
Directions EMEA 2023
Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.
03-11-2023
You've Published an Offer on AppSource, Now What? Leveraging AppSource to Get More Leads & Revenue
When you’ve successfully published your app or consulting services offer on AppSource that’s not the end, but just the beginning. Microsoft’s Marketplaces reach over 1 billion qualified Microsoft customers, 15,000 sellers and 90,000 Microsoft partners. In this session you will learn how to leverage AppSource to achieve your sales and marketing goals. Aligning your sales process to how the modern cloud buyer wants to transact is a challenge. New digital native IT buyers don’t want to contact and speak to a sales professional. Microsoft is investing heavily in their digital Marketplace strategy. What’s your digital market strategy? We are seeing multi million dollar transactions being made by enterprise customers on Marketplace. Don’t miss out. In this session we discuss where Marketplace fits in your customer acquisition strategy, potential ROI on your investment, how to get more out of AppSource and how to more closely integrate and align your listing in your marketing and sales strategy. ISV’s and resellers welcome.
Speakers:
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.