irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


Microsoft presents: Amp up your SMB customer journey with ready-to-use targeted marketing campaigns

14:00 - 14:45 Rhone 3 Back to event schedule

See who is on when!

Business Applications represents an $93 Billion total addressable market across Small and Medium Sized Organizations. With the recent announcements around AI and advancements in integration across the Microsoft platform, partners have a compelling reason to act and grow your revenue and stickiness across existing Bizz Apps, Modern Work and Azure customer base. Attend this session to learn about the marketing tools, resources and campaigns that can help you win with a Better Together story.


Tania Shepard

Microsoft, Product Marketing Business Central

Tania leads product marketing strategy for Dynamics 365 Business Central, including how our differentiated value is articulated to customers. As a former business owner herself, Tania brings the unique perspective of an entrepreneur who has wrestled with the limitations of outdated on-premises legacy systems. With a passion for helping both SMBs and partners to thrive, Tania creates marketing content to support your Business Central practice as it grows. When not thinking about Business Central, Tania enjoys hiking, yoga, and photography in Seattle, Washington.