1-3 November 2023
Directions EMEA 2023
Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.
03-11-2023
Microsoft presents: What are they thinking? An inside look at the SMB ERP Buyer Persona
You probably know why you win a deal, but what about the ones that get away? Microsoft commissioned a study to explore the needs, concerns, and purchase experience of ERP buyers at small to medium-sized businesses. Hear unbiased insights based on interviews with recent buyers, including how they justified their investment and selected their winning solution.
Speakers:
Tania Shepard
Microsoft, Product Marketing Business Central
Tania leads product marketing strategy for Dynamics 365 Business Central, including how our differentiated value is articulated to customers. As a former business owner herself, Tania brings the unique perspective of an entrepreneur who has wrestled with the limitations of outdated on-premises legacy systems. With a passion for helping both SMBs and partners to thrive, Tania creates marketing content to support your Business Central practice as it grows. When not thinking about Business Central, Tania enjoys hiking, yoga, and photography in Seattle, Washington.
Tania Shepard
Microsoft, Product Marketing Business Central
Tania leads product marketing strategy for Dynamics 365 Business Central, including how our differentiated value is articulated to customers. As a former business owner herself, Tania brings the unique perspective of an entrepreneur who has wrestled with the limitations of outdated on-premises legacy systems. With a passion for helping both SMBs and partners to thrive, Tania creates marketing content to support your Business Central practice as it grows. When not thinking about Business Central, Tania enjoys hiking, yoga, and photography in Seattle, Washington.