IAMCP is a professional association of Microsoft partners dedicated to helping companies and individuals in the "Microsoft ecosystem” to broaden their base of business opportunities through partnering with other IAMCP members – both within their own communities and around the world. Our mission is to maximize the business potential of members through peer-to-peer interaction, member advocacy, community outreach, growth and education—while enhancing members’ ties to Microsoft. Business development and higher bottom line profit are our goals. With 25 years of partnership success behind it, the IAMCP has grown to over 100 chapters in over 40 countries – and over 2,000 members. And the growth continues, with several new chapters formed across the globe every year, making it easier than ever before for our membership to connect with other partners and Microsoft personnel. IAMCP promotes partner-to-partner (P2P) collaborations and generates an estimated $10 million annual business within the community. This session is designed to help partners understand how they can get best out of their membership with Directions4Partners and IAMCP. Session shall cover introduction to the IAMCP community, it’s structure and what best one can drive by joining the community. Attendees shall learn how to share best practices among other members, offer full Microsoft solution stack to the customers through P2P engagements, better understand Microsoft programs for partners.