irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.


Microsoft regional session: Western Europe*

17:15 - 18:00 Pre. Gratte Ciel Back to event schedule

See who is on when!

*Austria, Belgium, Denmark, Finland, Ireland, Italy, Norway, Portugal, Spain, Sweden Join us to hear more about the core growth opportunity in Western Europe, interact and hear from other partners on their successes and walk away with core objectives for FY24. We will be joined by two partners - Willem van Rooij from GMI Group and Yannick de Decker from ifacto - who will share concrete ways of migrating NAV customers to the Cloud, and you will have the chance to hear from Microsoft Engineering expert Peter Christensen around Migrating customers to Dynamics 365 Business Central.


Astrid Wieland

Microsoft - Sales Lead SMB - Business Applications - Western Europe, Switzerland, Netherlands

Astrid is an experienced sales and marketing leader with a track record of business strategy, sales leadership and hands-on execution excellence. With more than nine years of expertise in the IT industry, she has established herself as a successful woman in tech in an international organization. Currently leading the small and medium business Sales for Business Applications across 12 countries at Microsoft, Astrid is also co-founder of #thenewITgirls – a community for women in IT that aims to empower and support women in the tech industry.

Henrik Jacobs

COO Western Europe, Dynamics 365 ERP (Business Central, Finance & Operations)

Henrik is leading the Go to Market strategy regarding Business Applications (ERP) in the Western Europe (Austria, Belgium, Denmark, Sweden, Norway, Finland, Ireland, Spain, Italy, Portugal). His responsibilities include alignment, execution, and activities across Microsoft resources and investments.

Peter Christensen

Group Engineering Manager, Microsoft Dynamics 365 Business Central

Peter Christensen (also known as Bugsy) is group engineering manager in the Microsoft Dynamics 365 Business Central team. Peter has been in Microsoft/Navision since 1988 and has worked on many different parts of the product - both as a developer and as a manager. Currently Peter manages the engineers in the application team, building the future for the Business Central application. In addition to this, Peter also manage the engineering of the Dynamics NAV, GP and SL products.

Willem van Rooij

Sales Manager at GMI Group

Dynamic sales manager with more than 30 years of experience in complex and international IT projects. Coach, mentor, motivator and effective team leader. Proven track record in both sales and implementation tracks, on local and international (global) scale. Deliverance of significant sales growth while maintaining high levels of client satisfaction. Experienced in projectmanagement for ERP, CRM, ECM and BI, Microsoft Dynamics NAV, Microsoft Dynamics CRM, Dynamics365, O365. Specialties: Business Development, multisite ERP implementations. ERP, CRM, ECM, BI.

Yannick De Decker

Sales Manager at iFacto

Yannick is a sales & marketing manager with a proven track record of sales performance, sales leadership and business strategy with a 14 years experience in Dynamics NAV and Dynamics 365 Business Central at iFacto Business Solutions - a top BC-partner in Belgium. Finding the right solution for each customer where quality and customer satisfaction are key for him. Yannick also provides sales and market insights to the product team of Distri+, an iFacto solution for the wholesale and distribution market.