irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.

02-11-2023

Microsoft workshop: Selling Business Central - ideal for those in a reseller facing sales role

15:00 - 18:00 Rhone 2 Back to event schedule

Join the Microsoft EMEA team and Thomas Laine from the Dynamics Factory in this practical selling workshop.
Expect to get hands on as we work through exercises designed to help set sellers up for success.

The key focus will be on how to acquire new customers and how to get customers to migrate to the cloud.

This session is ideal for those in SureStep roles and indirect partners, but all sellers and commercial roles are welcome to join.

Speakers:

Astrid Wieland

Microsoft - Sales Lead SMB - Business Applications - Western Europe, Switzerland, Netherlands

Astrid is an experienced sales and marketing leader with a track record of business strategy, sales leadership and hands-on execution excellence. With more than nine years of expertise in the IT industry, she has established herself as a successful woman in tech in an international organization. Currently leading the small and medium business Sales for Business Applications across 12 countries at Microsoft, Astrid is also co-founder of #thenewITgirls - a community for women in IT that aims to empower and support women in the tech industry.

Rachael Corb

EMEA Partner GTM Lead for BizApps (SMB)

Responsible for leading the newly formed Microsoft Business Applications EMEA regional 'go to market' team in SMB. Driving solution area marketing strategy, planning and execution through partners to maximise cloud revenue, consumption impact and joint business growth. An IAMCP Board Member with a passion for enabling partner community engagement, driving D&I initiatives and supporting those who are early in their careers.

Thomas Laine

Dynamics 365 partner sales acceleration

My focus is to help Microsoft partners to start a Dynamics 365 practice and/or Partner to Partner collaboration.

Active programs:
16 Weeks of Help - Partner Activation Program
Dynamics 365 Partner Sales Academy
P2P - Partner to Partner setup and coordination

30+ years within ERP & CRM with a focus on SMB and Microsoft Dynamics 365.
13 years at Microsoft in several leadership roles.